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Is it Hot?

Exciting?

Important but boring?

Or just plain boring?

Any parts of your copy that are in the ?Important but Boring ? or ?Just Plain Boring? categories you need to rewrite or get rid of those sections.

Why?

Because those sections are the ones where your potential customer could choose to stop reading.

You never want them to stop reading!

Ted Nicholas also said:

"If you can?t cry, you can?t write copy!"

It takes great strength to admit your feelings.

It?s also vitally important that you can relate on an emotional level to the situation of your potential customers. The more you can emotionally experience where they are coming from the better copy you can write.

Secret #6: Trust

When people know you, trust you and love you they will buy from you forever.

If you ever betray that trust, you will lose your customer forever.

In copywriting, never try to trick your potential customer with misleading copy and then switch topics.

They can detect that, will feel deceived and will not read your copy any further. You have lost the sale.

So when you sell someone a first product, make sure you astonish them with the first product because you want to win their hearts and minds!

This is especially true of Big Ticket products.

Secret #7: Avoid These Common Copy Mistakes in Your Sales Letters

Here is a list of the most common mistakes you must AVOID in your sales letter or advertisement:

No headline ? You must have a headline. It is what catches your reader?s attention and makes them want to read you copy.
Few subheads ? People tend to read in two ways. They either read your whole letter or they scan it. If they scan it you want to have lots of sub headings to catch their eye and interest and make them read at least those sections.
No guarantee ? Always include a moneyback guarantee with your offer. The longer the guarantee period the more credible your offer.
No P.S. ? Always use a P.S. on every letter you write. If people scan a letter they will usually read the P.S if nothing else. The P.S. should re-emphasize the strongest benefits and restate your offer.
No signature ? Always sign your letter. It?s more personal.
No free bonuses ? Free is one of the most powerful words in the human language. Providing free bonuses enhances the already great value of your product offering. In some cases, the right bonuses might convince someone to buy your product just to get the bonuses!
Logo on the letterhead ? Your logo is about you, not about your customer. It?s just one more distraction from your sales message. If you must include a logo put it at the bottom of the letter.
No close ? Make sure you give specific instructions on what you want your potential customer to do. If you don?t tell them to buy your product and exactly how to do it then the won?t.

And that?s it for 7 Big Ticket Copywriting Secrets I learned from Ted Nicholas. I hope this helps you improve your own copy.

Or, if you need help with your copy, at least hire someone who knows and follows these secrets. It will be worth the money you pay them to get more sales with great copy.

Copyright (C) 2005 Chuck Daniel, Like Magic Marketing, LLC -- All Rights Reserved.

For more information about this article and/or the author visit http://www.bigtickethomestudy.com/

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